Facilitate Synergy
This is blog post post #2 of the blog series, "There is No "I" in Team". This blog post discusses how to facilitate synergy among your teams. So once you have developed clear roles and responsibilities, you will reap the benefits of facilitating team synergy. Team synergy occurs when the interaction of team members produce a total effect that is greater than the sum of the individual team members or contributions.
Team synergy occurs when the vision is clear of where you want to go and what you want to achieve. The vision along with defined roles and responsibilities creates a dynamic team environment where productivity, creativity, and excellence produce positive results.
Here is a real world example of the team synergy that produced positive results.
The Challenge
Develop a new website in two months that includes a brand revamp, better UI (based off of research), and strong targeted messaging.
The Obstacle
Everyone on the website team has to keep other top marketing initiatives moving forward while also achieving the website project goals (defined above).
Synergy Enabled
With the vision understood and roles and responsibilities clearly defined, we created important milestones and worked together to achieve our goal of launching our new website in 2 months. As challenges arose, we solved them quickly and made sure that our project progressed. To help facilitate synergy among our team we used the strengths of each team member to design the brand, create the content, build the website, and launch the website in 2 months. The results or total effect of the website team were greater than the sum of the individual team members or contributions, which was true synergy.
Before and After:
Old Website
New Website-New brand, enhanced UI, strong targeted message
New Website Results:
1. Decreased website bounce rate
2. Increased website conversions
3. Increased leads
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