Saturday, March 12, 2011

Jimmer Fredette Effect - Power of Personal Brand

Performance Under Pressure

Last night I watched Jimmer Fredette score 33 points in one half and end the night with 52 points against New Mexico during the sem-final game in the Mountain West Conference Championship. It was an amazing. I watched Jimmer punish the floor and the basket with his skills.

Building the Jimmer Brand

What is a Brand? A brand can take many forms including a name, sign, symbol, color combination or slogan. Many times we attribute a brand to company or a product. I would like to discuss personal brand.

Each of us have a personal brand, this brand is impacted by what we do and what we say. Our brand diminishes or grows with our actions.

This year Jimmer Fredette has created a powerful brand. He has caused a frenzy in basketball and has brought a nation together. If you don't believe me, just follow the hashtag #jimmer, see Jimmer updates on Facebook, or listen to ESPN Sportscenter Analysts. Each night these analysts compare to NBA pros like Kobe Bryant to Jimmer's shooting ability. Even top NBA scorers like Kevin Durant are tweeting about Jimmer.

How Would You Define the Jimmer Brand?

To me, two words, "Powerful Confidence"

Powerful Performance Drives Brand Fanatics

Just like Apple who consistently delivers products that rock. Jimmer Fredette has delivered game after game this season with powerful performance. The kind of performance that has created Jimmer fanatics all around the nation. Jimmer's consistent coined the new verb, Jimmered!, which means you just got schooled.

I'm glad I got to see Jimmer play. Go Jimmer!

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