Tuesday, July 12, 2011

Top 10 Questions = Successful Products

Are you developing a successful product?

Successful companies sell products that solve pervasive and urgent problems that people are willing to buy. From a entrepreneur to a mature product management or product marketing organization inside a fortune 100 company, here are 10 questions you can ask to make sure the product you're developing will be successful.


10 Ten Product Questions to Ensure Successful Products

1. Is my product compelling to our target audience?
2. Is my product as easy to use as humanly possible?
3. Will the product beat the competition?
4. Can I explain the product differentiation in less than a minute?
5. Will the product actually deliver on its promise?
6. How will users buy this product?
7. Is that consistent with how we market it?
8. Is the product worth the price we charge for it?
9. Can users get their problem solved by a cheaper product elsewhere?
10. Are there emerging technologies that could change the game?

These are my top 10, are there any other questions you would ask?

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