Monday, September 12, 2011

Resonator #1 - Snogression


The "Resonator" blog series highlights companies who build products or services that resonate. Learn the 3 rules to developing a resontator here. This week I am highlighting a new start up called Snogression.

Company Overview

Snogression was built to solve one of the big problems skiers and snowboarders have, how do I learn new tricks in a safe and controlled environment without risking injury? With powder days few and far between and water ramps open only a few months, Snogression has developed Utah's first training faculty open year round where skiers and snowboarders can perfect their tricks before going to snow.

Resonator Test

1. Urgent: For skiers and snowboarders there is not a safe and fast way to learn new tricks. Powder days are not enough and water ramps are not very realistic. There needs to be a faster and safer way.

2. Pervasive: It is important that competitive skiers and snowboarders learn bigger tricks each year. If they don't, others will push for their spots on the podium. The more training, the more confidence, the bigger the tricks, and better the results.

3 Willing to Buy: With a price tag of $15 dollars for a two hour session. Snowboarders and skiers from all over are flocking to Snogression to dial in their tricks before the snow falls.

I even spent a few days at Snogression. You have to see the product and service in action to truly see how powerful its benefits and why I am showcasing Snogression as my first product in the blog series, "Resonators".



You can learn more about Snogression here

1 comment:

Curt Alan Smith said...

Looking forward to more "resonator" post!