Wednesday, November 18, 2009

Content Marketing with Expert, Joe Pulizzi

I spent the last day and a half learning from content marketing guru, Joe Pulizzi. Many marketers are wondering about the transition from tradition marketing strategies to the new social marketing strategies (publishing). Joe understands this transition and the proven strategies it takes to make content marketing strategies work. At the end of the day and half workshop with Joe, we have a strong content marketing strategy in place to drive targeted business growth.

6 things I learned from Joe Pulizzi

1. First objectives (measures), than strategy, and finally tactics, in that order.

2. Don't brag with your content, write relevant content that will help your target audience.

3. Become an expert to your audience, someone whose advice and knowledge they trust.

4. Don't gate all of your content, let your target have a taste.

5. Publish content where your target audience hangs out.

6. You have to be totally committed to a content marketing strategy, you can't start and stop.

Learn more about Joe Pulizzi here

Read Joe's Blog here

Joe Pulizzi and Burke Alder

Joes's book is a great read for marketers wanting to learn strong content marketing strategies. You can buy it here at

1 comment:

Joe Pulizzi said... was truly a pleasure spending the past few days with you and your team, and thanks for the kind words. Looking forward to seeing the plan we developed in action.