One of my favorite aspects of business is the development of go-to-market strategies and plans. Successful go-to-market strategies are supported by tons of business analysis and research. It is important to choose target markets and audiences based on financial and business. It is also important to understand the competition which helps you position, message, and launch products and services with big results.
Apple and Audi (Co-Marketing)
I am always interested in go-to-market strategies that include strong partnerships. Here are my 3 rules of partnership based go-to-market strategies. To share these rules, I am going to highlight a great example of Apple's product launch of Final Cut Pro X (June 21, 2011) which includes a strong partnership with Audi.
3 Rules of Strong Go-To-Market Partnerships
1. Similar Values
For a successful partnership to work you must have similar values. Take Apple, which values cutting edge technology and performance, who for their Final Cut Pro X launch developed a partnership with Audi which also values cutting edge technology and performance, mesh the two together, and you get a serious connection to performance and style.
The Final Cut Pro X go-to-market campaign features the Audi R8 which oozes high performance and cutting edge design, which is a perfect match for the new version of Final Cut which performs like a high-performance car for those doing post production video work.
2. Strong Brand Synergy
I really like this launch because of the synergistic partnership, you take the Apple brand and the Audi brand and you combine them to get serious brand equity. Both companies have built brands that represent cutting edge design, style, and performance creating a powerful partnership.
As you watch the Final Cut Pro X demo video click here, you see the synergy between Apple's new UI and game changing post production features and the performance of Audi's R8, which I think is pure genius. Make sure the partnerships you develop bring strong synergy to the product or service you are launching.
3. Win Win
The best partnerships are when both parties benefit (WIN WIN). In the Final Cut Pro X go-to-market strategy, Apple benefits from the strong brand and performance of Audi, while Audi benefits from surrounding its self around Apple brand and its new product which contains high-performance revolutionary post production features.
Great job Apple and great job Audi, this is a great example of a strong partnerships that strengthen brands and drive results.
Are there any other partnership rules you live by?
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