Steve Jobs perfected the art of a product launch. The hype of Apple product announcements traditionally build for months and weeks prior to launch. When Steve would take the stage the world and press would watch in awe. Apple created a launch event, not just a release that would send the press and bloggers into a frenzy.
A Product Launch with Purpose
For the success of a product launch to be successful it should follow four important pillars: 1. Purposeful 2. Intentional 3. Prescriptive 4. Prioritized. In February of this year we had an opportunity to create not just a release but a launch event at our annual user conference.
Of course, we are not Apple, but this event created hype around our new product release. Below are a few pictures from the launch event.
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