Tuesday, December 20, 2011

Apple's Brand Positioning Santa TV Ad

A few days ago Apple launched its new iPhone 4S TV ad with Santa Claus. This TV ad is genius for two reasons:

1. Timing: Apple understands this perfectly. Marketing is an art form where timing matters. You have to deliver the right message at the right time.

2. Creativity: You have to think out of the box. Apple shows Santa Claus using Siri to accomplish his daunting mission on Christmas eve night. This type of marketing really resonates, because it quickly shows the iPhone value in the simplest form, the story of Santa Claus.

You can check out the TV ad below

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