4 Ways to Create "Brand Fanatics"

Every company needs "Brand Fanatics".

I define a "Brand Fanatic" as someone who loves your product or service so much, they promote it to their friends and family. They post about you on Facebook, make movies about you on YouTube, and become your marketing foot soldiers. They spread your product or service faster then any marketing campaign. I have seen this happen lately with companies like Evernote and Instagram.

I've even witnessed "Brand Fanatics" live at a Salt Lake Real Major League Soccer (MLS) game. Below is a video that sums up what I saw, true "Brand Fanatics".

This video was not created by the Salt Lake Real marketing department, but by a "Brand Fanatic". That is the power I am talking about. So how do you create "Brand Fanatics"? This might not be perfect, but I think these four ways are a good start.

4 Ways to Create Brand Fanatics

1. Solve their Problem (Their Deep Need) - There are a lot surface problems that are easy to see, but it is below the iceberg that really matters, the deep unmet need.

2. Build a "Kick Butt" Product or Service - You will know when you have it, because it will start to spread amongst your target audience. It has to be "Kick Butt" and solve a real need.

3. Care about the Experience - To build "Brand Fanatics", you can't forget to build the experience. Your product or service has to be awesome at every touch point.

4. Create community or identity - People want to be part of a group, help create that for them. Your brand should help promote community, unity, identify, this is what people really want.

What are some of your ideas about building "Brand Fanatics"?