Monday, September 5, 2011

Building Confidence with Prospects

All prospective customers (clients) want confidence in your product or service prior to purchase. The more expensive the purchase, the more your prospects want to make sure they are making the right decision. They want to make sure your product or service will stand up to their expectations, they want to make sure it works the way they need it to work, and they want to see how others successfully use it.

Success Stories Build Confidence

Video success stories are a great way to build confidence with your prospects prior to purchase. With the success of YouTube, people are use to seeing videos that they can consume quickly and even share among colleagues.

Here are a few examples of video success stories we have done to help build confidence with prospects prior to purchase:

Online videos are just one of the many ways you can build confidence with your prospects prior to purchase. What are some of the ways you build confidence?

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